There is a big crisis at home ActivisionThis is the recorded a 50 million loss Of MAU, or Monthly Active UsersIn the first three months of 2022. We are talking specifically about the Activision section, so about the Call of Duty.
Underlining this image was Stephen Totillo of Axios Gaming. Many people often focus on revenue when it comes to financial results, but not data MAU This is equally important in the era of direct services, which aim to squeeze as many users as possible and focus on the ever-increasing population to generate revenue.
In the first three months of 2021, Activision Games had 150 million monthly active users. In the first three months of 2022, the number of monthly active users dropped to 100 million. This is the real hemorrhage caused by the collapse of Call of Duty: Vanguard, Call of Duty: Warzone, as well as the dull image of the company victimized by allegations of sexual harassment and toxic work environment. In particular, the allegations against CEO Bobby Kodik have multiplied.
If Microsoft acquires the company, it will have to do some work to clean it up.
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