Among French startups, there are fewer tools but more solutions to real problems

Reporting – Micro motors, water quality, medical records… The French Pavilion, less lively than in the past, presented many solutions responding to health or environmental issues.

Should we see this as evidence of the maturity of French technology? A few years ago, at the height of the French presence in Las Vegas for the Consumer Electronics Show featuring 300 startups, the tricolor pavilion and its startups radiated energy and acceptance from those who were there. In this year 2024, if the little buds do not put aside the unexpected inventions that also constitute the charm of the American living room, the selection made in the highest areas left an impression of sobriety.

A stark contrast to the South Korean pavilion for example. Certainly, Korean startups (the local equivalent of French Tech) were smaller in number, with 91 startups compared to 150 in France. However, they doubled down on the force and were often noisy demonstrations, as if motivated by the many innovation awards they received – they won 158 out of 379 awards awarded by the show organizer – as well as the main themes of this…

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Samantha Arnold

<p class="sign">"Web fanatic. Travel scholar. Certified music evangelist. Coffee expert. Unapologetic internet guru. Beer nerd."</p>

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