Consumers around the world spent nearly $ 111 billion on apps from the Apple App Store and Google Play last year – a 30 percent increase from 2019.
Increasing downloads by 30 percent year-on-year since 2019
With the epidemic emerging for most of 2020, consumers have had to adapt to the “new normal” as lockdowns forced most people to stay home. As a result, mobile devices, the influence of which has grown exponentially over the past two decades, are becoming more and more important in people’s lives. Portable devices Many people’s contact with the outside world has become, among other things, the most important tool for education, employment and entertainment. As a result, global spending on apps on both the Apple App Store and Google Play totaled $ 111 billion in 2020. This corresponds to a 30 percent increase compared to global app spending in 2019.
The App Store generates about 87 percent more spend than Google Play
While the Apple App Store and Google Play both recorded nearly identical year-on-year growth of 30 percent, data shows that the App Store spent 87.3 percent more than Google Play.
The App Store recorded $ 72.3 billion in spending compared to $ 56 billion in 2019, while Google Play reached $ 39 billion in 2020, compared to $ 30 billion in 2019.
The first downloads in 2020 set a new record
There was also a record number of initial downloads for 2020, with Apple and Google Play collectively recording 143 billion downloads – an increase of 23.7 percent from 2019.
In particular, Google Play achieved a higher annual growth of 27.9 percent compared to an annual growth of 12.1 percent for the App Store.
Google Play had 46.1 billion mobile game downloads compared to 10.1 billion downloads on the App Store in 2020. More importantly, Google Play’s annual growth rate doubled nearly 40% compared to 10% annually on the App Store.
Coming at the forefront of this growth is Garena Free Fire, which is the most downloaded Google Play game of 2020, while our Breakout game tops the app store downloads of 2020.
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