App spending reached nearly $ 100 billion in 2020

Consumers around the world spent nearly $ 111 billion on apps from the Apple App Store and Google Play last year – a 30 percent increase from 2019.

Despite the hardships that 2020 brings to many industries, some key milestones have been reached when it comes to global spending on apps for mobile devices. According to trading platforms, consumers around the world spent nearly $ 111 billion on apps from the Apple App Store and Google Play – a 30 percent increase from 2019.

Increasing downloads by 30 percent year-on-year since 2019

With the epidemic emerging for most of 2020, consumers have had to adapt to the “new normal” as lockdowns forced most people to stay home. As a result, mobile devices, the influence of which has grown exponentially over the past two decades, are becoming more and more important in people’s lives. Portable devices Many people’s contact with the outside world has become, among other things, the most important tool for education, employment and entertainment. As a result, global spending on apps on both the Apple App Store and Google Play totaled $ 111 billion in 2020. This corresponds to a 30 percent increase compared to global app spending in 2019.

The App Store generates about 87 percent more spend than Google Play

While the Apple App Store and Google Play both recorded nearly identical year-on-year growth of 30 percent, data shows that the App Store spent 87.3 percent more than Google Play.

The App Store recorded $ 72.3 billion in spending compared to $ 56 billion in 2019, while Google Play reached $ 39 billion in 2020, compared to $ 30 billion in 2019.

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The first downloads in 2020 set a new record

There was also a record number of initial downloads for 2020, with Apple and Google Play collectively recording 143 billion downloads – an increase of 23.7 percent from 2019.

In particular, Google Play achieved a higher annual growth of 27.9 percent compared to an annual growth of 12.1 percent for the App Store.

Google apps

Google Play had 46.1 billion mobile game downloads compared to 10.1 billion downloads on the App Store in 2020. More importantly, Google Play’s annual growth rate doubled nearly 40% compared to 10% annually on the App Store.

Coming at the forefront of this growth is Garena Free Fire, which is the most downloaded Google Play game of 2020, while our Breakout game tops the app store downloads of 2020.

Stan Shaw

<p class="sign">"Professional food nerd. Internet scholar. Typical bacon buff. Passionate creator."</p>

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