By Ecran Mobile on Wednesday, March 24, 2021
At the end of the Mobiles d’Or Gala, CM.com and Le Figaro won the Innovation Award for Deploying an RCS Solution.
Supported by Google and the united cellular operators within GSMA, RCS is a new standard for mobile messaging, aiming for SMS success, offering consumers and brands a ‘rich’ experience that combines multimedia and conversation.
“In an ongoing search to improve performance and improve the experience of its readers, Le Figaro stands out for its ability to innovate. CM.com To deploy new conversation commerce solutions such as RCS to interact with its subscribers. »The Florentine husband and Le Figaro Group’s director of sales and marketing explains to you.
“This award not only rewards the innovation ability of CM.com But also the effectiveness of RCS coordination. For this campaign, the performance obtained was impressive with a + 115% increase in click-through rates and + 233% in account creation. Even the SMS delivery capability, which is already quite high, has been improved by an average of 97%! “Says Jeremy Delero, president of Southern Europe, CM.com.
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