Honoring the Kings, the world’s top mobile game, faces allegations of plagiarism

Thursday Noon, For All Time, a love story mobile game published by NeteaseHe posted a photo on his official Weibo account that made comparisons between his promotional materials and that used by Honor of Kings, a game that he posted. Tencent. NetEase game tagged honor of kings in the post.

The post shows an image of the in-game character mod released by Honor of Kings on April 14 and the promotional poster for NeteaseIt was released on June 27 last year, and features overlapping design elements. In the comments, the official account of NeteaseAnother online game Justice Online also showed its support, saying that “antiTencent office “.

Then, Honor of Kings supplier, Hangzhou Fullspeed Network, announced, “We have observed the online discussion on promotional designs. The April 14 column advertisement image designed by our company to honor Kings may be similar to other product advertisement cards. The company urgently investigates if the creation of design and will provide a full explanation as soon as possible.

See also: Honoring the Kings tops the list of global games for February on mobile

This is not the first time that honor of kings has been suspected of plagiarism. Previously, it was discovered that the spin-off game “Code: Zero Three” had copied the promotional poster for Genshin Impact, which used material from the latter’s game, Cider Lake.

After this incident, the company issued an apology the next day, saying the interference was caused by the outside company responsible for designing the job. Tencent He said he would look into the matter and treat the staff involved in this incident seriously.

At the beginning of April, the statistics website Sensor Tower published a report calculating the global revenue for mobile games in the first quarter of 2022. Tencent“Honor of Kings” tops the list with sales of $735 million.