Since Apple launched the Apple M1-powered MacBooks last year, brands like Microsoft and Intel have been mocking the company and asking customers to “switch to the PC.” In a new announcement, Microsoft is once again promoting its line of Surface 2-in-1 devices on the Apple MacBook. The ad makes fun of the contactless support and the single-body design of the MacBook. As expected, Microsoft takes advantage of the tablet-like form factor, touch support and the comprehensive portability of the Surface mobile device. Notably, the Redmond, Washington-based tech company made a similar ad months ago claiming that the Intel-powered Surface Pro 7 was the best “gaming”. Microsoft also mocked Apple’s lack of support for so many apps. Since newer Mac models feature the Apple M1 chipset, many x86 software-based applications cannot run locally and need Apple’s Rosetta 2 emulation to work.
Microsoft’s new ad promoting its Surface 2-in-1 lineup has been shared on Twitter and other social media channels. Microsoft further asks, “Hey brother, can you do this?” It keeps extending the Surface Pro screen, pulling it to use as a tab, and then plugging it back in again.
Surface 2-in-1 series comes with laptop-to-tablet versatility, allowing you to work from anywhere, anytime. Sign up for a demo. pic.twitter.com/p9vTM3wMAu– Microsoft India (MicrosoftIndia) March 24, 2021
Recently, Intel also released a new advertisement with actor Justin Long to brag about the different gaming, performance, and design capabilities of Intel equipped computers. Notably, Long has been associated with Apple for many years, mocking Microsoft’s computers in separate promotions. In old Apple ads mocking Microsoft, Long was protesting Macs while actor John Hodgman defended computers. Interestingly, when the M1 chip was announced last year, Hodgman reenacted his role and responded to evolution and complained about Microsoft’s short laptop battery life and fan noise.
Apple released a new ARM-based custom M1 chipset with the MacBook Air 13, MacBook Pro 13 and Mac Mini last year. The company said its future Mac product line will have the same proprietary chips (or upgrades).
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