Mobile advertising companies form the “Post-IDFA Alliance” to navigate upcoming changes to app tracking transparency

Today, a group of mobile advertising companies announced the launch of the Post-IDFA Alliance, a partnership designed to help marketers and app developers adapt to changes in Apple’s ad tracking. Implemented with the release of iOS 14.5 Reports.

Another alliance idfa

Another alliance idfa
Post-IDFA will provide advice that will help advertisers and developers deliver effective ads to customers and measure the effectiveness of those advertising campaigns. The group plans to provide videos, webinars, and other materials to help advertisers understand how the data is being used in a “Apple Compatible” manner.

“No IDFA? No problem, “the site reads, which also contains articles such as” What does changing the IDFA mean? ” And “How does SKAdNetwork work?” SKAdNetwork is a privacy-focused advertising system that Apple offers to developers as an alternative to existing ad-tracking measures.

The partnership includes Liftoff, Fyber, Chartboost, Singular, InMobi and Vungle, all of which are mobile advertising companies that will be affected by the upcoming changes to Apple.

Starting with the launch of iOS 14.5, Apple will begin enforcing app tracking transparency, a feature that was first announced during the iOS 14 launch after the Worldwide Developers Conference in June. Apple has postponed implementing the feature to give developers more time to adapt, but the delay ends in early spring.

With transparent app tracking, developers can no longer access a user’s IDFA or advertising ID on iPhone or iPad without first obtaining explicit permission from the user. When access to IDFA is denied, apps are also supposed to not use circumvention methods to track users against their desires.

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IDFA is used by app developers and advertising companies to track user behavior on apps and websites for ad targeting purposes, which will not be possible when people start unsubscribing. Allow ad tracking functionality.

Users will be able to turn off ad tracking on an app-by-app basis, with apps having to display a popup asking users if they want to follow them. Advertising companies assume that the majority of people will reject this request, which will have a huge impact on advertising on iOS devices in the future.

Facebook has been the most conflicted with Apple’s planned ad tracking changes, as the transparency of the app tracking will affect Facebook ad revenue. Facebook claimed Apple was hurting small businesses, but Facebook employees criticized the anti-Apple campaign, and the EFF described Facebook’s efforts to persuade Apple to abandon the privacy changes as “laughable.”

Brooke Vargas

"Devoted gamer. Webaholic. Infuriatingly humble social media trailblazer. Lifelong internet expert."

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