The year 2020 marks a turning point in the world of e-commerce. During this extraordinary year due to the Covid-19 pandemic and frequent confinement, the uses have changed and the proportion of purchases made online has increased dramatically. The mobile phone works fine. And this trend, which must continue, allows it to occupy a prominent place in the preferred media of consumers.
51% of online purchases will be made on mobile in 2021
This is exactly what you will discover in the infographic Powered by PayPlug, a 100% multi-channel payment solution designed for small and medium businesses. The results presented by PayPlug in this infographic are the result of a large study conducted between January 2018 and May 2021 among 16,564 merchants in Europe. By downloading this study, you will have a concrete overview of the evolution of mobile trends and uses.
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Study conducted by PayPlug It shows that in 2021, more than one in two purchases were made on mobile. Proof that the smartphone controls all other media. From 41% in 2019, the share of purchases made on mobile increased to 51% in 2021.
Mobile phone is preferred for certain types of purchases
Graphs He explains that the share of mobile phone purchases tends to increase in the summer and during Black Friday. During these two periods of the year, in August and November, the share of purchases made on mobile devices increased to 54% versus an average of 49% during the other months of the year.
In this infographic you will discover that mobile is preferred for certain types of purchases. This is very interesting data for brands. PayPlug determined that mobile is more used for weekend purchases, and computer for weeknight purchases.
Another trend that should not be overlooked: the mobile phone is no longer the preserve of small expenses. It is used more and more for purchases over €75: in 39% of cases this year versus 32% in 2019. Evidence that the mobile phone is becoming more democratic and that consumers feel more comfortable making purchases with “high” amounts on their phone smart.
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