The new ID.4 GTX showed its dynamism and sportiness at its world premiere in the hangar at the former Berlin Tempelhof Airport. The central component of the platform was a ramp of 525 sq.m. Thanks to the dual-engine all-wheel drive system, the ID.4 GTX easily mastered the gradient rate of 37.5 percent. The ramp served as a stage for mixed reality (XR) fitting.
The first GTX of the ID. Putting the family in the spotlight. Through the use of the game engine and the tracking system that encompasses the entire space, the Physical Ramp has become a window into a virtual world. Mixed reality performance blurs the boundaries between reality and virtual space, as high-performance real-time graphics and storytelling are combined with sculptural architecture to create a future-oriented stage from the camera’s perspective, the ramp has become an infinite space.
Twelve high-resolution projectors were used for so-called “display mapping”, while 32 infrared cameras were responsible for tracking the vehicle and the camera jack. The content was played with an unrealistic 3D real-time graphics system, which is also used in video game development.
For more than a year, with the exception of China, all auto shows have been canceled due to epidemics. Instead, car manufacturers are using live broadcasts to present the latest models to the global audience in a detailed way. A “world premiere” could hardly do without the LED fitting that fills the hall. Not a bad business for media and event technology professionals – but not a substitute for leading international trade fairs with hundreds of exhibition booths.