(openPR) With all the focus on search engine marketing, social media campaigns, artificial intelligence, virtual reality, and chatbots, it sometimes looks as though email has long since outlived its prime.
But anyone who thinks email marketing has lost its relevance is wrong. In fact, email marketing continues to be the most effective marketing channel, outperforming social media, SEO and affiliate marketing.
The number of email users worldwide is estimated to be 4.1 billion by the end of 2021. It is also estimated that around 196 billion emails are sent every day. Of the 196 billion emails, most of them, 109 billion, are commercial emails.
Email marketing is an effective and powerful way to communicate with people. Think about your own experiences. Do you even know anyone who doesn’t have an email address? You will likely receive a number of emails each week. While some of them aren’t read in the trash, there are also those who read them that get inspired and look forward to.
Email marketing is a very personal way to reach your target customers. This is why email marketing works best when it’s personalized.
According to the email marketing expert Mario and Loach Building a successful email marketing campaign is more important than ever when it comes to getting your target customers to click on your website.
A technique with which you can succeed in multiplying the number of customers who open the link to your home page via your newsletter involves using two functions of the professional email marketing tool, click tip: Segmentation and Targeted Differentiation Test, also known as segmentation.
A / B testing, also known as split testing, is a method you can use to test the effectiveness of email marketing. With split testing, you can create two copies (so-called variants) of an email newsletter in order to determine which email is statistically better. Once you understand which email works best, you can update your email strategy based on what you’ve learned about successful email. This way, you can find out which emails are best for your subscribers, which can ultimately help you increase conversions and sales.
Click hint It goes one step further with the retail post and explains how you can reach customers through “repeat email” who ignored the first newsletter. Among other things, it is important to choose a different subject line to avoid the newsletter getting into your spam folder.
Segmenting your email list will help you speak more intelligently and directly to your customers and give them the information they want in a timely manner. With the right service provider by your side, the benefits can be huge – with the help of Klick-Tipp, the number of clicks can be increased by up to 115 percent!
You can find out more details about how the technology works here:
Reconnector Consulting Services LLC
Contact address Germany
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10245 Berlin – Germany
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