Walmart is preparing to enter the Metaverse. The retailer plans to create its own cryptocurrency and a set of non-fungible tokens (NFTs). This is evidenced by filings with the United States Patent and Trademark Office.
Walmart appears to be venturing into the Metaverse with plans for its own cryptocurrency and a set of non-fungible tokens (NFTs). The US retailer introduced several new brands late last month. This indicates that Wal-Mart intends to manufacture and sell virtual items. These include electronic appliances, home décor, toys, sporting goods, and personal care products. In a separate filing, the company said it will offer users a virtual currency along with NFTs. According to the US Patent and Trademark Office, Walmart filed the applications on December 30.
Metaverse is a virtual world that combines aspects of digital technologies. apps that CNBC It was first reported as an important step for the retailer. Walmart posted a post last August to “Digital currency strategy and product roadmap“to develop and at the same time”Cryptocurrency-related investments and partnershipsTo determine, one reads my maternal uncle on the company’s website.
The orders are among several the company placed on Dec. 30, including three under the name “Walmart Connect,” which is the name of the company’s current digital advertising business. This exists for the financial exchange of virtual currency and advertising. In addition, separate trademarks are now being offered to apply the Walmart name and logo to health and education services for virtual and augmented reality.
He already said in the beginning of December Brit BigsWalmart CFO, at an analyst conference that the company is open to cryptocurrency payments. However, the company does not see any reason to rush to develop any skills.
More and more companies are being attracted to the Metaverse. Walmart isn’t the only major company leaning toward the Metaverse. Companies are joining an ever-growing list: Microsoft, Gucci, Apple, Meta, Epic Games, Disney, to name a few.
nike For example, in early November, it introduced a series of brand apps to sell virtual branded sneakers and apparel. In the same month, the company announced that it was teaming up with Roblox on the Metaverse to create the online world of Nikeland. Then in December she bought the virtual machine Sports shoes company RTFKT (pronounced “artifact”) for an undisclosed amount.
in one message From CB Insights some of the reasons why retailers and brands are striving to enter the Metaverse. Adventures in cryptocurrencies and the metaverse may offer new sources of income. The introduction of NFTs allows companies to code physical products and services to reduce the cost of online transactions. For luxury brands like Gucci and Louis Vuitton, NFTs can serve as a form of validation for more tangible and more expensive goods, the report says.
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