In the last four years, so since 2017, games Blizzard They have Lost Almost half of them Active users on a monthly basisIt went from 46 million to 26 million. World of Warcraft, Overwatch and Heartstone Above all, the decline of the company’s games in crisis was revealed during a recent conference call with Activision’s investors, so we’re talking about official data.
A map has also been created to show the decline in the blizzard ecosystem MAU (monthly active users), in which we can see the latest headlines started by the company regarding the loss of users.
The blizzard has reached him Maximum peak Monthly Players in Q2 2017, one year after the launch of Overwatch and World of Warcraft: Legion. He hasn’t gotten exactly one since then. Paradoxically, in the most severe year of the epidemic, 2020, Blizzard games failed to win over users, which is actually a sign that something is seriously wrong.
While initial sales were exceptional, the launch of WoW’s latest expansion, Shadowlands, did not help. In fact, it is likely to have worsened the situation, with plenty of rain after the release, with many players relocating to Final Fantasy XIV.
According to some, the situation is exacerbated by the company’s lack of support for its games, which leads users to look elsewhere for long pauses between new content and other things (think about the timing of overwatch updates). There will be another problem Social The most active streamer on the WoW grew up around the blizzard games defined by Asmangold, but now Square Enix has become a “trash” for MMORPG, allowing new players to escape. If we want, many incidents in the exchange of information will not help, the apparent support for the Chinese dictatorship with the Blitz Chung case, the welcome announcements with whistles like Diablo Immortal and the latest case for trespass and sexual harassment. In short, things are not going well in the blizzard and the consequences of Activision’s recent, unfortunate results emerge with great force.
