Mike Yabarra, boss Blizzard, Wrote a Letter to gamers Explain what are the first steps the company will take to try Regain their confidence. Various topics have been touched on in the speech, including legal issues due to the internal behavior of employees in recent years.
“Our priority is the work we do now and in the future to rebuild your confidence in the blizzard., “Reads the message, which explains what has been done so far to improve the company’s culture and interaction with the community.Secure, inclusive and creative.“
In addition, Blizzard hires internal resource support staff to help monitor and promote this culture, as most of these tasks are assigned to those who have already done their work. For this reason, the positions of “Cultural Leader”, Human Resources Organizational President and DE&I (Diversity, Equity and Content) have been opened, which will include dedicated teams.
The same philosophy was applied to internal investigations, whose panel is three times larger, and is now applied to the comments of development committees with a plan aimed at evaluating executives.
“These initiatives are just the beginning of the blizzard work,” Yabarra concluded, promising more news over the next few weeks.
Can the company recover? It’s hard to say, but it should be emphasized that Microsoft, with the acquisition, may have openly demanded that Activision Blizzard Studios act aggressively and decisively to clean up the image, even after the most serious facts that have emerged in recent months and years. Underestimation of this is often attributed to CEO Bobby Kodik and his close associates.
After all, one of the strengths of Xbox’s recent management is the excellent relationship it has built with the gaming community.
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