SEOUL, May 4 (Yonhap) — An immersive Korean cultural exhibition “Sort of Imaginary Korea” opened Monday (local time) in New York City. It features virtual reality (VR) content from a Bangtan Boys (BTS) concert and excerpts from the Academy Award winning movie “Parasite”.
The event, hosted by the Korea Creative Content Agency (KOCCA) and the Ministry of Culture, Sports and Tourism, will take place through May 14 at Chelsea Industrial.
“We are excited to bring Korean creative content to visitors to New York,” said Joo Hyun-rae, President of KOCCA. “We hope that the exhibition will create an opportunity for visitors to gain a unique experience with the innovative works of Korean designers.”
The show features a variety of immersive experiences with 16 content, including a BTS concert and scenes from the movie “Parasite.” These contents will allow visitors to experience the highlights of South Korean pop culture, including art, design, music and cinema, through digital technologies such as artificial reality, virtual reality, video mapping and metaverses.
The online concert “BTS Map of the Soul On: E”, which took place in 2020, was reproduced with augmented and virtual reality technologies that provide a 360-degree view in a cube surrounded by LED screens, while content on “Parasite” provides viewers the ability to To walk through areas of the film, including a luxury residence or a semi-floor apartment, using a virtual reality device.
Also on display are media art “Beyond the Scene,” a luminous mural that reinterprets BTS’ designer movements, and multimedia works “Jungle” and “Dynamic Seoul.” After the event in New York, the exhibition will be held at the Korean Cultural Center in Washington from May 27 to June 9.
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