It’s one of the sectors that has been hit hard by the pandemic, and it couldn’t have been otherwise. There is talk of events that stopped completely several months ago and are only now beginning to pull their heads. And in this particular reboot phase, there’s a lot of talk about rethinking one’s business as well in light of what happened.
If you think about the world of events, there are many folds in which you can go and browse to see how the cards on the table have changed: one is related to the trade sector. By this concept we mean the set of promotional activities aimed at advertising a product or service in its final stage, when it has already reached the point of sale.
Here it becomes interesting to understand how events have changed during the pandemic: Now that the sharing of merchandise is banned due to the virus, companies must adapt and start distributing covid kits instead.
Trade and the epidemic
The main topic is related to understanding how to stay in touch with your customers after the pandemic, since promotion, as we have said, will necessarily have to undergo major setbacks. More specifically, it will require unprecedented levels of support to facilitate the best choices that reduce risk and increase sales and margins.
It will be necessary to adapt and learn to monitor sales, inventory and assortment at all touch points, including e-commerce, stores, mobile devices and social networks. Something that would also interest the world of personal gadgets, which have always been closely connected with the concept of commerce. There are facts on the net that specialize in this, as in the case of https://camaloon.it/.
The gadget sector necessarily suffered a setback because it was closely related to physical events: the classic example is that of a conference during which brochures, flyers, etc. were distributed. All operations that could not be recorded in these months of forced closure.
Tools while closed
But given that behind every crisis, they say, there is also a chance that, specifically during Covid, they have stripped down tools specific to the need of the moment: from everything related to masks and products to sterilization, for example going through information documents.
All are strictly customized, with your company’s brand, so as to further promote. In particular, the most popular products as tools were those: for personal care; foodstuffs; Products for smart work.
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