Lots of items stuffed in a pair of crooks. Strange things you might not expect, like Raman’s mini plastic bowls, bell-shaped butterflies or the Jillian Maddox thing, pistachio green foam pile with a cherry on top. As part of his 323 clothing line, Maddox began selling crocs-specific word gibbits for glamor that stuck in the holes of shoes for decoration. The foam she uses to make head pants, fake cherry and seashells – she recreated the items she had already worn, and finished designing the sundress that looks like a crochet-worn sundae.
“I sold too much [Jibbitz] It’s very different, fun and wonderful than I’ve sold everything this year, ”says Maddox. She guesses he sold about 100 total pairs in the three months he was live in his store, before he stopped making bookings to complete the design.
This year many artists added Gbitz to their inventory, mostly thanks to Instagram’s interest in them. The #Gibits tag on Instagram has more than 105,000 posts where creators show the ways they made their own shoes. Within us Customization To Fully padded shoes with chains on top. Some creators redesign their gibbits, while others like to show off their embellished shoes with pre-made ornaments or combine different types of trinkets and gibbits to create a completely new crochet.
Infectious casual wear is on the age this year, and crocs are becoming the shoe of the moment. The New York Times Announced Croke’s sales in September this year increased by 48 percent compared to 2019, and Crox says its earnings reached new records in the third quarter. GQ And Cut The shoes were considered stylish and cool, and Justin Bieber, Bad bunny, And Instagram-centric creators like Nicole McLaughlin Released their own limited edition collaborations with the brand. Crocs are also on sale for over $ 100 on the resale site Grail. Clocks may be desirable in 2020, mainly by wearing cool people through Instagram posts teasing those exclusive celebrity shoe drops.
It’s Gibbits accessories, but it makes shoes pop, and Crocs says it makes money by selling beauty Doubled In the last quarter. Crocs, the corporation, sees Gbitz as an easy sale. “The reason we love Gibbits is that, apart from their high volume, they can also generate really good consumer engagement, and they sell clocks,” CFO Anne Mehlman said in a revenue call. “Customization is our unique way of resonating with consumers.”
The limited edition collaborations all feature unique gigs, like the glowing lamp on McLaughlin and the dark beauty of the rope and bat bunny. Crocs is constantly introducing new Gbitz to its arsenal, promoting some of these Black Lives Matter Movement. People are still looking for third-party works, however, finding Gbitz is more suited to their interests or to support the designers they enjoy. For creators who sell their own Gibbits, charm is a very cheap way to showcase their designs, especially when everyone wants to be at home and comfortable.
“A lot of people who shop with me can’t really buy a pair of 800 pairs of shoes, but they can buy one for $ 40 sets per shoe, which makes them wearable and makes them feel more expensive and special,” says Maddox. “Part of why they do so well.” I feel.”
Carly Holtzinger designing under the brand Bright diva, Received and hooked up with his first couple Crocs for his birthday this year. Although they were slightly bland to her taste, she could not stop wearing them, so she provoked the beaded, bom-bom zippy. They will sit on top of the shoe and result in something like a disco ball or seeing dangerous earrings on someone, drawing your eyes to them.
“I said, ‘God, I had to throw in some bright diva homemade gigs, so it went from there,’ he says. “I get so many compliments for them from all sides because people can hear me walk and they look back at my shoes and they say, ‘Oh God, I love them.’
According to Holtzinger, his Instagram post showing them is one of his most popular. He considers his Gbitz to be an important product, only for those who are willing to actually make noise with beaded pom-poms and draw even more attention to their crooks. (Crocs did not mind using the word Gbitz to advertise their products, but the company did not comment.)
“I have a few orders, and I’m definitely approached a lot of friends and said, ‘Oh my God, I bought my first pair of Crocs in a frenzy’ so I guess they ‘re not my most popular product, but it’s certainly sparked some interest in me. I think it’s fun and innovative, ”he says.
Meanwhile, Susan Korn, one of the most famous designers of her watch bags under the name Susan Alexandra, posted a picture of her “shoe touchcake” on Instagram, featuring butterflies with beads pasted around her studio and other variations. Loved it. “I don’t trust soul mates, but I think these are mine,” one commenter said. Korn says Crokes came immediately to discuss possible cooperation.
“The plan is … to create jewelry for the shoes and then make this casual, effective shoe look almost like high fashion, and very bright, luxurious and elegantly elevated,” she says. “They’re objectively ugly shoes, they’m shapeless, they have holes in them, so it’s something like a potato and shines.”
These designers, focusing on creating handmade charms to go with the shoes, join an army of creators on both Instagram and ETC, selling their fully-created crocs with pre-made plastic charms that further integrate with the bubble-style crocs.
Jadin Taylor, 17, of Georgia, who has gained more than 12,000 followers on Instagram since June, has been selling assembled crocs under the name Cozy Creations. He orders shoes from China, charm from various places online, rhinestones from Amazon, and combines everything to make shoes shine. People order her crocs so that instead of getting a boring pair and customizing their shoes individually, they will get some that are ready to show off. Taylor says it has sold 200 orders so far.
There is no doubt that the epidemic helped move the Crocs to new, cooler heights. But when it comes down to it, do people still want to wear a pair of “objectively ugly” shoes? If art is attached.