Strategies Upgrade functional From any company brand, especially in recent years, to exploit the huge potential offered by new digital and social communication channels. However, many companies still exploit strategies that appear to be more traditional, such as the ones they rely on Personal tools. In fact, even this approach to advertising has changed profoundly over the past few years, becoming more sophisticated and integrating ideas and concepts. I know how Derived from diverse disciplines. The crucial role, in this sense, belongs to Visual Marketing, An approach developed in the 1960s that today is the basis of the most recent branding campaigns.
What is visual marketing
Visual marketing is a system whereby a material object, in addition to its functional and practical characteristics, also possesses another privilege, which is the ability to Convey a message Very specific depending on the context in which it was entered. In other words, the physical object also represents an image that can assume a communicative function that is also based on the physical, functional, and constructive characteristics of any article. However, this functionality is not just related to the information that normally appears on the object through personalization, such as the company logo, addresses, and contacts. Visual marketing studies tool perception in the tour, and cross-cutting skills ranging from advertising to design, through promotion, in a way that identifies first and foremost the most functional things of a promotional strategy. Products are manufactured in such a way that they are able to convey less immediate information about the company, such as Task And the Work core Activity.
Visual Marketing in Brand Promotion Strategies
Based on what has been indicated so far, it is clear how visual marketing plays a leading role in promotional strategies based on one or more lines of personal tools. But how do you use the principles of this approach effectively? The best solution is Relying on professionals in this sector, Is able to receive, process and translate any type of request into a batch of Corporate tools Functional for the client’s goals. Resorting to professional figures is essential for the quality of the end result and ‘Be able to rely on an internal reference at all timesOne of the leading companies in the sector, explains Duelle-Promotions experts.Articles are carefully selectedUnderlineCustomization technologies are constantly being updated to give the maximum expressive potential of each individual product“.
In fact, the different stages of the custom tool creation process must be constantly monitored and deciding which products fit the promotional strategy cannot be ignored. In general, the articles that can be better customized are the articles of larger size, like Technical clothing, The bags, The backpacks, The Shades And the Table. In fact, each of these elements saves a lot of space as the company logo can be printed in a clearly visible manner. However, other tools, despite their small size, like Ballpoint pens From USB stick, It has another kind of potential, as it can be used every day in the most varied contexts, as well Titles e Calendar (A very “classic” set of corporate items). This species should be chosen wisely, as well as those that are inherent in it the design What are you doing Materials: To better convey brand values, in fact, wherever possible, you can choose recycled, environmentally sustainable or biodegradable materials, so as to decorate the object with an additional value compared to the communicative and functional value. The evaluation of these aspects should be entrusted to specialized personalities, possessing sufficient skills, which are indispensable for achieving a quality result.
