Microsoft continues to compare its latest products with Apple devices. This time, it’s Surface Laptop 4’s turn to launch for the MacBook Air. With a touch screen, the presence of a USB Type-C port and a Type-A port, an embedded operating system, the American manufacturer is doing its best to praise the features of its latest laptop.
As you know, Microsoft decided to adopt a somewhat specific marketing strategy in 2021. We can also summarize it as follows: Our products are better than Apple products. In every commercial, Redmond compares a newer product to one of the flagship devices of the Apple brand.
After explaining how the iPad Pro and MacBook Pro are a big hoax against the Surface Pro 7, Microsoft decided to buy the MacBook Air in a new ad. We find once again the same guy, determined to bring out the qualities of the Surface Laptop 4 against the latest Cupertino laptop.
Microsoft vs. Apple: Episode 3
With the help of his sister, the young man intervenes List the main features of Surface Laptop 4Starting from existence Touch screen. “How do you not have a touch screen? “, I asked MacBook Air owners, before advising them to take a USB dongle. do you see, Surface Laptop 4 integrates with a USB Type-C port and a USB Type-A port. Connections absent from Apple’s latest laptop.
Then a mercy inversion is brought up Choose an operating system : “Surface Laptop 4 runs on Windows so I can run all of my favorite apps […] And my video games “, The young man adds to his sister’s words. You will enjoy this little treat For Apple’s strict rules that prevent Microsoft from rolling out Xbox Game Pass and Xbox Cloud games in the Apple ecosystem.
As a reminder, Microsoft recently found a way to offer Xbox Cloud games on iOS. It is actually possible to access the service via your search browser, which allows the American manufacturer to circumvent Apple’s policy And the famous 30% tax on every transaction players make on Game Pass (whether for in-game cosmetics or whole games). And you, what do you think of Microsoft’s marketing strategy? Tell us in the comments.