KDo you call the Xiaomi logo? True, it is square, practical, orange. The center is decorated with an abstract “Mai” made of white stripes. At least that has been Xiaomi’s motto for the longest time. Now there’s a new brand for the company and it looks … something like the old.
Xiaomi: the square becomes round
Dynamic, feeling “alive”, resilient, stiffness ?? Xiaomi wants to express all this with its new logo. The new logo was designed by Kenya Hara. He is a designer and professor at Musashino University of the Arts and president of the Nippon Center of Design (NDC). The company color remains orange. This is supposed to convey the vitality and youth of Xiaomi. Black and silver should also be used for high-end product lines. Kenya Hara may have used the mathematical formula “super ellipse” when designing the Xiaomi logo. Mathematicians definitely know what this means. For everyone else, the information is sufficient: the designer achieved “a perfect visual dynamic balance”.