When we talk about the brand of a company, the first thing we think of is the entire logo: so we think about the color of the latter, for example, but also the way it is made. However, brand and logo are not completely synonymous even if the latter is especially important. The reason is that Logo It’s the first thing a customer knows about your business, whether it’s a website or a physical store. To advertise the brand and make it physical and tangible, it is better to use dedicated tools. In fact, if used in the right way, these little products can really benefit the company and go beyond their role of being a simple gift and that’s it. However, in order to function effectively, you need to implement the right strategy and create tools that are able to capture the attention and interest of the customer. Among the many tools, the one that is often seen is undoubtedly Custom Pins (like this https://www.professionalpins.com/categoria-prodotto/spille/).
As we have already seen, the latter should also be used with strategy and we will see below what are the main strategic areas.
1) Marketing and Sales Using customized and promotional items in your marketing campaigns is an effective solution for introducing yourself and thus increasing the number of customers and sales. Also in this case, personal badges are a very valid solution, even if the creation of the latter must be done with commitment and care. In this regard, I bear special significance, contrary to what one might think gifts at the fair, As in the recent period, the vast majority of customers have the first impact on your brand. Even after a sale, giving a gadget is a good thing, as it allows the customer to remember you for the beautiful gesture and the item that was donated.
2) personal experience This area refers to the circle of customers who go directly to your physical store. In this case, tools can be presented for example during meetings. In this particular case, in fact, customers and guests can be provided with branded stationery, as well as the coffee cup in which the coffee is served. It is good to take care of everything in the smallest details so that the customer does not forget and provide him with a beautiful experience.
3) Staff Brand knowledge starts with employees: the latter are in fact the people who have the most contact with customers and can thus give customers a good brand perception. For this reason, employee clothing is of particular importance. In fact, it is important that you wear all clothing items worn by employees (which obviously include Pins or personal pins) Branded and clearly visible. Moreover, in this case, the advice is always to choose high-quality clothes that can fully comply with the structure of the staff and be able to give elegance and elegance. Also through employees it is possible to advertise the brand in a different way, perhaps by providing them with a large amount of tools that the latter offers at the moment of interaction between the customer and the employees. So the customers’ perception of the brand will be completely different: it’s called strategy.
“Web fanatic. Travel scholar. Certified music evangelist. Coffee expert. Unapologetic internet guru. Beer nerd.”
