ICICB construction group has just signed a licensing agreement with the French publisher to build Atari hotels in Dubai, Gibraltar and Spain.
Atari’s dream night, in a hotel entirely dedicated to the video game brand. The idea lured the construction group ICICB, which had just signed a licensing agreement with the French publisher to build Atari hotels in Dubai, Gibraltar and Spain. Travelers will be immersed in the brand’s world of video games. In addition to the services that the hotel usually provides (restaurant, gym, etc.), they will have at their disposal a playground, and rarely a bakery and a cinema.
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Present in banks, commercial real estate and cryptocurrency trading, ICICB is broadly aimed at: The holding company intends to attract video game enthusiasts as well as business travelers by offering an ‘Luxurious and entertaining’. For Atari, the operation is a double win. In addition to highlighting the brand, it will generate additional revenue: The company will receive 5% of hotel revenue.
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Pioneer of video games in 1972
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